By Jeff DesJardins, Visual Capitalist,
Warren Buffett’s investment philosophy is well-known.
He famously focuses on the intrinsic value of companies, and he buys stocks when they are “on sale”. Buffett’s not afraid to accumulate big positions in companies he likes – and his favorite holding period is “forever”.
While this formula may seem simple on paper, it’s extremely nuanced and complex in practice.
How Does Buffett’s Brain Work?
Warren Buffett has said that he borrows 85% of his investing style from Benjamin Graham, and 15% from Phil Fisher.
Benjamin Graham:
The godfather of value investing gave Buffett a framework for finding undervalued assets and companies.
Phil Fisher:
The famous growth investor showed Buffett the importance of investing with good management teams.
According to writer Robert Hagstrom, Buffett applies these ideas by focusing on four key principles of investing:
1. Analyze a stock as a business
Have the priorities of a business owner and look the company from a long-term perspective.
Is it increasing its intrinsic value? Would you want to own the entire company?
2. Ensure a “margin of safety”
Buffett considers “margin of safety” the three most important words in investing.
In other words, does a company have more intrinsic value than book value?
3. Manage a focused portfolio
Concentrate on a few stocks that will provide above-average returns over time. Buffett suggests investors think of this as owning a “punch card” with just 20 investment choices that can be made over a lifetime.
4. Protect yourself from Mr. Market
Mr. Market can be speculative and emotional, and he should not be relied upon as a predictor of future prices.
Instead, take advantage of Mr. Market periodically, whenever there is a fire sale.
Buffett’s Investment Criteria
Here are 12 key factors Warren Buffett considers when looking at potential opportunities:
1. Simplicity
Is the business easy to understand?
2. Operating History
Has the business been around for a long time, with a consistent operating history?
3. Long-Term Prospects
Is there reason to believe that the business will be able to sustain success in the long-term?
4. Rational Decisions
Is management wise when it comes to reinvesting earnings or returning profits to shareholders as dividends?
5. Candidness
Does the management team admit mistakes? Are they honest with shareholders?
6. Resisting the “Institutional Imperative”
Can the company resist temptations created by institutional dynamics, such as imitating peer companies, or resist changes in direction?
7. Profit Margins
Does the company have high profit margins?
8. Return on Equity
What is the return on equity (ROE) of the business?
9. Owners Earnings
What is the company’s ability to generate cash for shareholders, who are the residual owners? This is technically defined as free cash flow to equity (FCFE).
10. One Dollar Premise
For every dollar retained from net income, does the company create at least one dollar of market value?
11. Intrinsic Value
What is the value of the future owners’ earnings, discounted back to the present?
12. Margin of Safety
What’s the chance you’ll lose money on the stock, in the long run, if you buy it at today’s price?
Or to sum all of these ideas up succinctly, here’s a quote from the man himself.
My strategy is to find a good business – and one that I can understand why it’s good – with a durable, competitive advantage, run by able and honest people, and available at a price that makes sense.
– Warren Buffett
Credits: This infographic would not be possible without the great biographies done by Roger Lowenstein (Buffett: The Making of an American Capitalist) and Alice Schroeder (The Snowball), as well as numerous other sources cataloging Buffett’s life online.
Tags: Benjamin Graham, buy businesses when they are on fire sale, buy easy to understand companies with sustainable competitive advantages with honest management at fair price with margin of safety, buy well managed companies with economic moats at a fair price, concentrated portfolio, consumer stables noncyclical growing industries generating stable profits, contrarian investor, favorite holding period is forever, godfather of value investing, high pricing power with low cost business model that generates strong free cash flow to equity owners, how warren buffett evaluates investment opportunities, invest in shareholder friendly management teams that are great capital allocators, invest in simple to understand businesses with consistent long term track record selling to mass consumer market, invest in yourself, investing in best ideas, investing in mass market consumer brands with long operating history of building its intellectual property equity value, Margin of Safety, patient long term investing with good management teams, phil fisher, public speaking, security analysis, the intelligent investor, tom murphy capital cities abc best business manager ever, value investing, Warren Buffett, warren buffett investing style, warren buffett investment framework for finding undervalued assets and companies, warren buffett's investing philosophy, warren buffett's investment criteria