Map: The most valuable brands in the world, in one chart


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An eternal optimist, Liu-Yue built two social enterprises to help make the world a better place. Liu-Yue co-founded Oxstones Investment Club a searchable content platform and business tools for knowledge sharing and financial education. also provides investors with direct access to U.S. commercial real estate opportunities and other alternative investments. In addition, Liu-Yue also co-founded Cute Brands a cause-oriented character brand management and brand licensing company that creates social awareness on global issues and societal challenges through character creations. Prior to his entrepreneurial endeavors, Liu-Yue worked as an Executive Associate at M&T Bank in the Structured Real Estate Finance Group where he worked with senior management on multiple bank-wide risk management projects. He also had a dual role as a commercial banker advising UHNWIs and family offices on investments, credit, and banking needs while focused on residential CRE, infrastructure development, and affordable housing projects. Prior to M&T, he held a number of positions in Latin American equities and bonds investment groups at SBC Warburg Dillon Read (Swiss Bank), OFFITBANK (the wealth management division of Wachovia Bank), and in small cap equities at Steinberg Priest Capital Management (family office). Liu-Yue has an MBA specializing in investment management and strategy from Georgetown University and a Bachelor of Science in Finance and Marketing from Stern School of Business at NYU. He also completed graduate studies in international management at the University of Oxford, Trinity College.

By Sue Chang, Market Watch,

Apple, the most valuable brand for 5 years in a row, loses its place to Google


Where the most valuable brands come from.

Six years after it lost the crown to Apple Inc., Google Inc. has reclaimed the title of the most valuable brand in the world. For Android fans, the reversal of fortune is especially gratifying given that much of Apple’s luster was largely due to the success of its iPhone.

“Google won out mainly because Apple’s fall was even more dramatic. The iPhone company saw its value drop by 26%,” said HowMuch.Net.

As of 2017, Alphabet’s GOOGL, +0.58% GOOG, +0.51%  Google brand is worth $109.47 billion, and Apple AAPL, -0.23%  is valued at $107.14 billion.

See larger map

“The market is volatile and their survival is precarious. Huge, wealthy brands can stumble and shrink to a ghost of their former selves,” HowMuch said.

Brand value is more than just how much money companies are worth, according to the cost-estimating website. It also captures the abstract quality of how much confidence consumers have in the brand, as well as name recognition.

Following closely on Apple’s heels is Inc. AMZN, +0.74%  at $106.37 billion. AT&T Inc. T, +0.17%  comes in at fourth with $87.2 billion and Microsoft Corp. MSFT, -0.09%   rounds out the top five at $76.27 billion, underscoring the dominance and the prestige of U.S. brands across the globe.

Samsung 005930, -0.10% the Korean conglomerate that makes everything from Galaxy smartphones to apparel, was sixth with a brand value of $66.2 billion. The only other non-American brand to crack the top 10 list was Industrial and Commercial Bank of China, at $47.8 billion, Brand Finance data show.

Brand Finance

Aside from the predominance of tech names in the U.S., banks were the most valuable in eight countries, although with the exception of Santander in Spain, most did not have much global recognition, according to HowMuch. Energy companies and telecommunication brands also popped up fairly often on the map.


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