New Jersey Gold Coast Mixed-Use (Shopping Mall-Office-Hotel-Senior Center) Development Project


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An eternal optimist, Liu-Yue built two social enterprises to help make the world a better place. Liu-Yue co-founded Oxstones Investment Club a searchable content platform and business tools for knowledge sharing and financial education. also provides investors with direct access to U.S. commercial real estate opportunities and other alternative investments. In addition, Liu-Yue also co-founded Cute Brands a cause-oriented character brand management and brand licensing company that creates social awareness on global issues and societal challenges through character creations. Prior to his entrepreneurial endeavors, Liu-Yue worked as an Executive Associate at M&T Bank in the Structured Real Estate Finance Group where he worked with senior management on multiple bank-wide risk management projects. He also had a dual role as a commercial banker advising UHNWIs and family offices on investments, credit, and banking needs while focused on residential CRE, infrastructure development, and affordable housing projects. Prior to M&T, he held a number of positions in Latin American equities and bonds investment groups at SBC Warburg Dillon Read (Swiss Bank), OFFITBANK (the wealth management division of Wachovia Bank), and in small cap equities at Steinberg Priest Capital Management (family office). Liu-Yue has an MBA specializing in investment management and strategy from Georgetown University and a Bachelor of Science in Finance and Marketing from Stern School of Business at NYU. He also completed graduate studies in international management at the University of Oxford, Trinity College.

Situated in the core of the New York metropolitan area, the Project site directly faces the Upper West Side in Manhattan from New Jersey’s booming “Gold Coast” waterfront. 

Acquired in May 2018, the site is currently under pre-development.  Permits will be obtained approximately in September 2020.  The site will be sold in phases with an estimated exit date by the end of 2021.  The 15.8 acre area of land is designated to five parcels, including uses for office tower 1, hotel, office tower 2, shopping center and senior house/office tower 3. 

Inspired by the goal of vitalizing the neighborhood, the world-renowned firm of Gensler will lead the design efforts of introducing an eastern mixed-use functional architectural prototype focusing on user experience and lifestyle retail.  As the first ever “Affordable Luxury” shopping center in the New York Metropolitan Area, the project aims to integrate work, life, entertainment, food & beverage, and shopping effectively together. 

The land value is appraised at approximately $186 million or$103 per buildable square foot, upon the land development completion.  With a land loan of $35 million, the total development costs are estimated at $85 million.

Oxstones Real Estate,

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