ICT providers find potential in Polish SMEs


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Software, ITC services and infrastructure are becoming big business in the small and medium-sized enterprise sector in Poland. Expansion and computerisation have combined in recent years to offer sales possibilities for IT services, equipment and solutions that surpass the large enterprise market and create fertile territory for providers.

PMR Publishing has created a new report based on a recent survey of 800 Polish SMEs that defines, analyses and projects forecasts for development across this segment. Software applications, ICT services and infrastructure for small and medium-sized enterprises in Poland 2012 chronicles current conditions and catalogues top ITC solutions used by firms across Poland.

“The segment of small and medium enterprises is currently of vital importance in terms of growth potential for the products and services offered by ICT providers. Although large companies spend relatively more on new technology purchases, the saturation of the segment and competition or also at the highest level.
It comes as no surprise, therefore, that providers are interested in smaller businesses and go lower in their search of new clients. The SME segment is still the area with lowest penetration rate, where the saturation with various ICT solutions suggests high sale potential and possibilities. The enterprise base is also promising – according to different estimations there could be up to 140,000 businesses employing 10-249 staff, while there are just over 5,000 large companies in Poland. As a result, the relatively small penetration rate growth for ICT solutions in the SME segment in practice translates into thousands of sold devices or applications.”

In order to locate and capitalize on new opportunities, you need direct access to the latest news, sharpest analysis, most reliable statistics and knowledgeable forecasting available. Read Software applications, ICT services and infrastructure for small and medium-sized enterprises in Poland 2012 today, and refer to this new report from PMR on a regular basis as you monitor market expansion and contemplate new business strategies.

The survey used as the basis for this report was conducted in the last quarter of 2011, and includes results on topics such as IT software and service solutions, ITC infrastructure and the plans businesses are making to advance their use of technology in the months ahead. The report contains information that will aid providers in the expansion of their portfolios, and help them to locate businesses in need of their products and services.

Surveyed businesses come from the manufacturing, utilities, retail and wholesale, finance, transport, and hotel, restaurant and catering segments. The report examines software types, such as office, antivirus, document flow management, ERP, CRM, BI, financial and accounting, HR and payroll. It determines the market saturation, provider shares of the market number of firms using the applications, expansion of selected solutions and analysis by activity type. Data on companies’ levels of computerisation is furnished. The report also offers a look at the IT budgets, planned purchases and use of online services such as hosting and virtualisation.
While preparing Software applications, ICT services and infrastructure for small and medium-sized enterprises in Poland 2012 , PMR’s expert analysts have consulted their most reliable sources and created a market guide that answers the questions of readers on all major issues with regard to both the current status and future progression of this dynamic marketplace.

For more information on the report please contact:
Marketing Department:
tel. /48/ 12 618 90 00
e-mail: marketing@pmrcorporate.com

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