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The economic crisis in Romania affecting the population’s income and access to consumer loans had a significant impact on consumer behaviour reflected in decline of retail market. The report evaluates this impact and assesses potential evolution of the market in next three years.

In order to benefit from opportunities created by fluctuating conditions in this market, you need convenient access to the latest news, most extensive and reliable statistics and solid and knowledgeable forecasting available. Read Retail in Romania 2011, Market analysis and development forecasts for 2011-2013 today, and refer to this new report from PMR Publications on a regular basis as you monitor market conditions and contemplate new business strategies.

Demographics and macroeconomic data form a solid foundation for this retrospective of Romanian retail that follows the sector through development, the economic crisis of recent years and the current stage of early recovery. Current wisdom provides a window through which the effects of the crisis on the main market segments – grocery, DIY, consumer electronics, cosmetics, clothing and footwear – are evaluated. Prospects for future growth are outlined using the interpretation of consumer behavioral trends and demographics that continue to affect purchasing power.

This insightful document examines the leading market players, especially the largest domestic and international chains. They are evaluated by value, number of outlets, turnover, main cities where they operate and overall size of the market share. Forecasts take into account the plans and strategies of these companies, and predict the entry of new competitors as the market shows greater signs of recovery and segments and regions with low saturation offer potential opportunities for profit in the years ahead.

While preparing Retail in Romania 2011, Market analysis and development forecasts for 2011-2013, PMR’s expert analysts have thoroughly researched all salient aspects of the market, consulted their most reliable sources and created the ultimate guide to both the current status and future progression of this dynamic marketplace. Your copy is just a phone call or an email away!

About PMR

PMR Corporate is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR’s key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.