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With new regulations on the horizon for prescription medicine in Poland and rising consumer demand, companies are marketing OTC preparations that support a healthy, energetic lifestyle. PMR Publishing has issued a new report on this market, as it exists in hypermarkets and other retail outlets.

“The report is a comprehensive analysis of non-pharmacy OTC sales, with emphasis on: medicines, dietary supplements, functional foods, herbal teas, and energizing foods. The publication presents the value of the market and growth forecasts for 2011-2013, and describes the main trends that may shape the market in the coming years. It also presents the profiles of key players of the non-pharmacy segment, as well as legal regulations and consumer behaviour that affect it. The analysis is supplemented with the findings of a store check carried out by PMR in 13 hypermarkets in Poland.”

In order to locate and capitalize on new opportunities, you need direct access to the latest news, sharpest analysis, most reliable statistics and knowledgeable trends forecasting available. Read Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013 today, and refer to this new report from PMR on a regular basis as you monitor market expansion and contemplate new business strategies.

Results of the store check performed for this document describe key retail procedures, including product display and promotion. Products most frequently found on hypermarket shelves and the therapy groups that have achieved the most complete market penetration are named.

Non-pharmacy OTC market value and share are provided, along with detailed forecasts on market direction over the next two years. As herbal and medicinal teas are among the preparations most in demand by Polish consumers, sales value of these items is also supplied.

Readers will benefit from profiles of key companies producing, distributing and selling OTC preparations in retail, non-pharmacy settings. Their advertising outlays are revealed, along with company size, location, number of outlets and plans for expansion.

Consumer behaviour regarding OTC products available in non-pharmacy outlets across Poland is analysed. Detailed information on the legal regulations regarding the advertising, marking, display and sale of therapeutic supplements, foods and teas is also provided.

While preparing Non-pharmacy OTC market in Poland2011, Development forecasts for 2011-2013,
PMR’s expert analysts have consulted their most reliable sources and created a market guide that answers the questions of readers on all major issues with regard to both the current status and future progression of this dynamic marketplace. This unique document examines in-store conditions for the widest range of products possible, beyond OTC medicines and supplements, covering the growing array of foods, teas and baby products that are increasing in popularity among Polish consumers.

For more information on the report please contact:
Marketing Department:
tel. /48/ 12 618 90 00
e-mail: marketing@pmrcorporate.com