Operators look to value-added and multimedia services for growth


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Between 2012 and 2016, non-voice services are expected to dominate the growth of the telecoms market. New technology is quickly making the development and provision of Video on Demand, pay TV, social networking, games, music, bill pay and a host of other applications popular among consumers and profitable to providers. As global trends affect Poland, the outlook for market growth is a positive one, with providers adding new services to their portfolios and forecasts calling for higher data transmission in the form of video and other applications.

To aid professionals working in this segment, PMR Publishing has released Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016. This new report offers in depth analysis and coverage of structure, content and trends that will shape the current market and dictate the direction of expansions.

“Value-added services, television, video, applications, micropayments, mobile marketing are only a few examples of areas that have recently been attracting increased attention from telecom operators. There is no doubt that revenues from voice services are still key, however this market is now shrinking in favour of other types of services. A vast majority of revenues from services other than voice is still generated by normal text messages, but the importance of other categories keeps growing. As the market evolves, some services lose popularity, replaced by new ones.
On the macro-scale, the most aggressive scenarios for the growth of the telecom market already assume a complete migration of traffic to IP and total support of voice services in mobile networks based on a fixed data transmission subscription. In the short or even average term, such a scenario is practically unlikely for the Polish market, however is becoming increasingly possible as a long-term forecast. Operators realise this and are already looking for alternative solutions.”

In order to locate and capitalize on new opportunities, you need direct access to the latest news, sharpest analysis, most reliable statistics and knowledgeable forecasting available. Read Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016 today, and refer to this new report from PMR on a regular basis as you monitor market expansion and contemplate new business strategies.

This report examines the value-added and multimedia services segment in terms of its placement within the larger Polish telecoms market. It explores the value, revenues, user data and other features of the mobile Internet segment, as applicable to both users of telephone and computer technology.

The document also explores the pay TV market in Poland, providing current data and forecasts for popular areas such as cable and digital TV, IP TV, as well as their applicable access technologies. It analyses the current success and future potential of a full range of products and services available in the market for the period to 2016. Detailed corporate profiles of the largest and most active service providers in Poland provide ready-made competition research for this growing marketplace.

While preparing Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016, PMR’s expert analysts have consulted their most reliable sources and created a market guide that answers the questions of readers on all major issues with regard to both the current status and future progression of this dynamic marketplace.

For more information on the report please contact:
Marketing Department:
tel. /48/ 12 618 90 00
e-mail: marketing@pmrcorporate.com

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