Numerous seafood (POF) has experienced a credibility as a hookup application among matchmaking app customers, but beneath the direction of President Malgosia Green the last 2 years, the company is actually pivoting to generate a more appealing and authentic experience for users.

In a recently available interview with Green posted on businesses blog site, she discusses the woman main aim generate a far more genuine online dating experience at POF. The business’s analysis unearthed that 84per cent of singles said they wanted much more authenticity in matchmaking and think all face filters should always be prohibited. Thus, POF had been the first to ever implement a face filter bar and dedicated to auditing 70 million photos and removing face-filtered pictures. 

“there’s a lot of superficiality in community, specifically ever since the rise of social media marketing where folks see the lives of other individuals merely through the lens of perfectly curated photograph feeds,” Green stated. “Singles believe much more pressure to adapt to these beliefs than ever before. Our aim is to relieve the stress that encircles internet dating nowadays.” 

And forbidding filter systems, the business additionally produced an effort called The affiliate Pod – an advisory council comprised of 6-10 POF users. The firm has actually an unbarred program process on their website for everyone who wants to use.

The representative Pod council works with item, design and advertising and marketing teams to assist “drive product innovation” in accordance with Green, which include evaluating and enlightening product updates featuring. Later in the act, Green promises to collect the professional team and sit-down making use of council to pay attention and gain understanding about what they may be undertaking as a company to raised serve members.

POF is really responsive in assisting men and women better connect through the COVID-19 break out as they shelter home, such as through its in-app movie chat attributes. POF just launched Live!, a livestream movie platform within the application in which customers can examine channels of other people anytime and engage all of them if they believe a spark. 

Green explains your rollout of alive! ended up being staggered, provided to those areas most afflicted with coronavirus first (such as for example California, ny and Arizona), before it was actually folded completely across the U.S. (POF relies in Vancouver, Canada.)

“COVID-19 has undoubtedly placed a pause on in-person matchmaking, but that does not mean people have to stop online dating completely,” she mentioned within the article. “i am really happy with we at Plenty of seafood who were able to rotate rapidly and innovate to meet up the increased need of electronic link during this time.” 

Around the alive! program, the company additionally established NextDate, a virtual rate matchmaking solution in which at given instances two times each week, folks can join and do rounds of 90-second movie dates to see if there’s a link with any matches.

Green had this to state regarding new features: “We possess the capacity to profoundly impact millions of people’s everyday lives that assist them discover meaningful personal associations; that in my experience, is one of the most interesting elements of the organization.”

For much more about this matchmaking service you can read our POF overview.