Value added and multimedia services in Poland 2011


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A vast majority of revenues on the market of fixed and mobile telephony in Poland is generated, and will be generated in the coming years, by voice services and text messages.


However, value-added services are also gaining in importance, seeing that they can improve results due to their growth dynamic and relatively higher profit margins.

In value terms, the segment of value-added services in mobile telephony outperforms the analogical segment in fixed telephony. The driver for its growth is mobile Internet access, widely promoted by operators. In the coming years it is this segment that will have the greatest impact on the market of mobile telephony, by 2015 reaching a fifth of its value.


In order to capitalize on new opportunities driven by mobile Internet and other popular technologies, you need direct access to the latest news, sharpest analysis, most reliable statistics and knowledgeable forecasting available. Read Value added and multimedia services in Poland 2011, Development forecasts for 2011-2015 today, and refer to this new report from PMR on a regular basis as you monitor market expansion and contemplate new business strategies.


This new report expands on the area beyond routine Polish Telecoms reports into the market for value added services, including mobile Internet, SMS payments, interactivity, mobile marketing, games, music, graphics and other applications. It delineates complex market structure and value in terms of service type, and provides context using historical data.


Data on the pay television market is provided, with number of users and market values for digital platforms, cable TV, digital TV, IP TV. Special supplements on digitization of terrestrial television and VOD are included. The mobile Internet market, considered the main driver for growth, is examined in detail and broken down by mobile phone and computer access. Comprehensive forecasts for market growth to 2015 and detailed profiles of the top service providers in Poland complete the market reporting and analysis.


While preparing Value added and multimedia services in Poland 2011, Development forecasts for 2011-2015, PMR’s expert analysts have thoroughly researched all salient aspects of each market segment, consulted their most reliable sources and created the ultimate guide to both the current status and future progression of this dynamic marketplace. Your copy is just a phone call or an email away!


About PMR

PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR’s key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.

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