Store Design Techniques Proven to Increase Sales

05-Feb-2015

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The biggest challenge to any store that an owner may face is this: just how exactly one can get as much revenue out of their customers as possible. Cracking this mystery is pretty much the way you win in the world of retail, and each store owner has their theory has to how it can be achieved. There probably is a mathematical formula out there somewhere that guarantees a successful string of sales throughout the year, but if so we lack it. Instead, what we’ll go on is experience.

There are store design techniques proven to increase sales, and effective use of them will be essential to securing a healthy profit margin this year. Not to worry, all the ones listed are very simple yet effective, so you will not have to pay through the nose just to see some more footfall.

Control the Customer’s Speed

As soon as someone walks past your storefront, you want them to slow down so they can pay attention to what your store has on offer. This is not always easy to do nowadays – most shoppers tend to breeze past most stores if they do not intend to enter them that day, even if the shop has something they may want. Their attention can be diverted your way in one of two ways.

First, you can arrange merchandise in the shop window in such a way that it draws attention. This requires a good eye for creativity from you, so have some fun with it and experiment. If customers see an attractive and eye-catching display, this may slow them down enough to take in the store. Throw in a sign showing special offers, and you are guaranteed to attract at least a little attention.

You can also try to slow down customers down by placing things directly onto the street. Bear in mind that you cannot obstruct a pathway completely for matters of health and safety. However, hanging out some banners, A-frames or flags onto the sidewalk can help distract people from their usual sojourn through the street and take notice of the store. Nothing creates attention like a disruption to someone’s expected routine. These are also easy to acquire through online retailers like qualitysigndesigner.com.

Lead from the Right

There’s good evidence to show that when entering a shop, customers will naturally veer to the right-hand side of the room. Why this is will not be the focus of this article. Instead, we’ll just focus on how this can be used to help you.

When placing signs or merchandise you really want to sell, do so to the right-hand side of the customer. By taking note of the route most customers take when entering a store, you can get an idea of where signs and displays should be placed in order increase sales substantially. You can also use this knowledge to get rid of stock that’s often overlooked, or else to rearrange merchandising to ensure that nothing is being neglected.

Compartmentalise Each Section

By this, we mean you should treat each section of the store as its own store in miniature. Consider the products carefully and break the store as a whole into different compartments into which they all fit. So, for example, if you had a store that specialised in kitchen utensils, you could have a “pans” section, “knives” section, and “appliances” section, each with its own internal line of products, offers and supplies.

Doing so breaks your store up, and allows people to locate products they need immediately simply by taking note of how the store is organised. By keeping everything together, you can also increase sales in your store by linking products together. You are more likely to get an additional sale if you can find a way to entice someone to purchase a related product alongside their primary purchase. If someone is buying a cutting board, for example, they may also be tempted into buying cleaning products for it too if they spot some nearby. If someone buys a book, they may be inclined to purchase a bookmark. The possible links are endless.

Promotions and Special Offers

If you have any promotions going on, or you want to highlight a bargain price on a product, you should probably make sure your customers are capable of finding out about it. To that end, make effective use of signs, banners and flags within and without your store. Ideally they should be set out in areas where they are instantly noticeable, as well as design to be as bright, bold and eye-catching as possible before they become garish.

One good way to use this to increase sales is by placing bargain or special offers a fair way back into the store, especially for popular items that people will be coming into the store for anyway. Doing so draws people further into the store, and from there they are more in a position to browse and take notice of other products on offer as well. This is a simple and sneaky tactic, but it works.

No one will spend very long in your store if everything they are likely to come in for are at the front. Remember: you want them on your premises for as long as possible. The longer they are in the building, the more they are likely to purchase.

Make Use of Levels

Placing products and signs on alternating levels is visually appearing, and has been proven to make customers happy. Hang shelves at varying levels, and also make use of hanging drapes to draw the eye upwards to higher shelves. You can also make use of hanging signs at different levels to make the most of limited display space, as well as advertise or draw attention towards several separate things at once.

The writer, Christian Mills, is a blogger with a focus on marketing and small business. He gives advice based on proven techniques in the industry, hoping to help his customers build up successful and thriving businesses. You can learn more about Christian on Google+.

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