Private label products claim rising share of Russian retail market


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The largest retailers in Russia are offering a broad range of private label products to provide variety that attracts customers. Now, for the first time since 2007, PMR has released a comprehensive market study in the form of Private Label in Russia 2012, Market analysis and development forecasts for 2012-2014. This second edition report updates readers on the newest trends, businesses and forecasts for growth, while providing new material that describes the process of manufacturing and distributing private label products in Russia. It offers information on 5,500 products directly from the shelves of 17 of the largest retail chains operating in Russia today, presented in a format conducive to comparative analysis of price and value. Profiles of the top market players reveal their strategies and financial standing, as well as inside details on their existing and planned private label programmes.

“The report contains a comprehensive analysis of the private label market in Russia in 2007-2011 with development forecasts for the years 2012-2014. It considers the current and expected economy in the country, the value of the private label market, and its channels of distribution. The publication also provides an analysis of the current trends on the market and factors influencing its growth, as well as the image of own brands according to Russian consumers. A definite advantage of the report is a chapter on the production of private labels, presenting the pros and cons of such activity, the requirements for manufacturers, as well as the mechanism of cooperation between the producer and the retailer. The highlight of the report is the profiles of selected food retailers in Russia. Additionally, it contains a database of around 5,500 private label products, based on the data collected by PMR in 17 retail grocery store chains in the Russian Federation.
The description of each product includes: the product category, retail price in both RUB and USD, weight/size per packet, private label name, its distributor chain, as well as the manufacturer’s full name.”

In order to locate and capitalize on new opportunities, you need direct access to the latest news, sharpest analysis, most reliable statistics and knowledgeable forecasting available. Read Private Label in Russia 2012, Market analysis and development forecasts for 2012-2014 today, and refer to this new report from PMR on a regular basis as you monitor market expansion and contemplate new business strategies.

The report explores Russian consumer perceptions of private label products. It delves into prevailing economic conditions in Russia, and discusses how trends in the larger economic are affecting consumer demand for private label products across the country.

Private Label in Russia 2012, Market analysis and development forecasts for 2012-2014  is a vital, reliable resource for those interested in recent market developments, the current situation, and market growth in the years to come. PMR’s expert analysts have consulted their most reliable sources and created a market guide that answers the questions of readers on all major issues with regard to this dynamic industry.

For more information on the report please contact:
Marketing Department:
tel. /48/ 12 618 90 00

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