Boasting legions of admiring fans, the most successful social media stars are raking it in big-time, thanks to massive ad revenues, paid product placements, lucrative book deals and money-making merchandise.
From cult beauty and fashion gurus and mysterious toy unboxers, to geeky gamers and cheeky pranksters, we reveal the regular people turned mega-influencers who are making millions from YouTube, Instagram, Twitter and Twitch.
Click through the slideshow to see more.
TANYA BURR (PIXI2WOO), NET WORTH $1.9 MILLION