New Fast Food Products Get Tested First In Columbus, Ohio


I like this.


Mr. Guliyev is specialized in international relations / business, global governance and investments areas. He is committed to be successful.

By The Business Insider

It’s a microcosm of the nation

Companies that can afford to test regionally often seek out cities with populations that are reflective of the greater U.S., or whose consumer habits match the broader market.

“There’s a reason Middle America is called ‘Middle America,'” Wendy’s spokesman Denny Lynch told Nation’s Restaurant News. “Columbus is very representative of American demographics.”

Median household income levels in Ohio and in the U.S. overall fall between $45,000 and $50,000, and until recently, racial demographics were more closely aligned.

It’s a college town — which means there are tons of young customers who are setting trends

Several colleges and universities call Columbus home, including Ohio State University. This means there’s a guaranteed population of prospective consumers, Dennis Lombardi, executive VP for food service strategies at WD Partners, told Nation’s Restaurant News.

Tags: , ,

Post a Comment

Your email is never published nor shared. Required fields are marked *


Subscribe without commenting