For budding startups or aspiring unicorns, here’s a word of advice: Find a consumer pain point and address it. Companies solving problems are companies at their best; the following success stories — from major known quantities to scrappy newcomers making big funding waves — have proven so in recent years.

When creative companies make lives easier, they also tend to make a lot of profit — and that’s a win-win for everyone. Here are 15 companies that made a business out of providing a solution for a customer need.


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