by Michael Cole
After covering China’s real estate market on a daily basis for more than three and a half years, Mingtiandi this week will publish its first white paper, “China Mall 2020: China Retail Moves into the Mobile Era.”
The 50-page report relies on first-hand interviews and original research to uncover the impact that new technologies and changes in China’s consumer culture are having on the country’s retail industry, and how this will shape the future of China’s shopping centres.
Covering the Convergence of Online and Offline in China
The report explores how China’s world-leading adoption of the mobile Internet and m-commerce are dissolving the barriers between online and offline shopping, and examines how leading companies such as Burberry, Tencent, Baidu and Suning are following these trends with their own retail innovations.
Mingtiandi’s research for the white paper, which is sponsored by Taubman Asia (a subsidiary of U.S. mall REIT, Taubman Centers), includes in-depth interviews with industry leaders from Benoy, Aedas, PwC, Baidu, JLL, and ARA Asset Management. The study also dives deep into data surrounding retail performance in China, to uncover how online-to-offline (O2O), social media, and mobile payment are changing the way that consumers shop and retailers make their money.
Looking Five Years into China’s Retail Future
The report, which will be released on September 16th, provides insights into what China’s consumers, retailers and mall operators should expect in the next five years.
In particular, China Mall 2020 explores how China’s increasingly competitive retail climate will drive innovation and force retail managers and mall operators to adapt to rapid changes in China’s consumer culture.
During this week, Mingtiandi will be excerpting portions of the report in our daily posts, and starting on Tuesday, the site will include a dedicated China Mall 2020 page with access to resources about the white paper, and links to where you can download the report.
Stay tuned this week for more updates on the report and feel free to contact me directly if you have questions about the project.
Aedas, Baidu, Benoy, Burberry, China, consumer culture, JLL, PwC, real estate market, report, retail climate, retail industry, shopping, Taubman Asia, Tencent, white paper