Social Web startups and companies are currently in their heyday, with Facebook game developer Zynga and others taking off. But Amazon chief Jeff Bezos advises entrepreneurs to look beyond social. And the forum Bezos used to dispense this advice was surprising. It was at yesterday’s launch of the Kleiner Perkins Caufield & Byers-led $250 million sFund to invest in social web apps — a fund Amazon is also investing in.
KPCB partner John Doerr asked Bezos during a panel discussion what advice he would give to new social Web entrepreneurs just getting started.
“It’s fun to work in the ‘golden ages,’ and this is the Golden Age of social,” Bezos said. “But if I were getting started today, I would look to the future.”
And what future is he interested in? Bezos said he was “passionate” about genetic engineering and synthetic life. “I’m thinking of test tubes” — and not, apparently, the social Web.
This may be good, if not the best-timed, advice to entrepreneurs looking to get ahead of the curve. Many big investors and companies are making investments in social startups now, so starting a social Web company isn’t exactly revolutionary work anymore.Amazon, hedge fund, Social Networks