35. BMW
> Brand value 2017: $24.6 billion
> Brand value % chg. 2016-2017: -8.0%
> Category: Cars
> Annual profit: $7.8 billion
> Headquarters: Munich, Germany

34. Zara
> Brand value 2017: $25.1 billion
> Brand value % chg. 2016-2017: 0.0%
> Category: Apparel
> Annual profit: $3.3 billion (Inditex)
> Headquarters: Arteixo, Spain

33. Budweiser
> Brand value 2017: $27.0 billion
> Brand value % chg. 2016-2017: -3.0%
> Category: Beer
> Annual profit (AB Inbev): $3.8 billion
> Headquarters: Leuven, Belgium

32. Accenture
> Brand value 2017: $27.2 billion
> Brand value % chg. 2016-2017: 19.0%
> Category: Technology
> Annual profit: $4.4 billion
> Headquarters: Dublin, Ireland

30. Toyota
> Brand value 2017: $28.7 billion
> Brand value % chg. 2016-2017: -3.0%
> Category: Cars
> Annual profit: $16.7 billion
> Headquarters: Tokyo, Japan

29. Louis Vuitton
> Brand value 2017: $29.2 billion
> Brand value % chg. 2016-2017: 3.0%
> Category: Luxury
> Annual profit: $7.9 billion
> Headquarters: Paris, France

28. ICBC
> Brand value 2017: $31.6 billion
> Brand value % chg. 2016-2017: -6.0%
> Category: Regional banks
> Annual profit: $41.1 billion
> Headquarters: Beijing, China

27. Vodafone
> Brand value 2017: $31.6 billion
> Brand value % chg. 2016-2017: -14.0%
> Category: Telecom providers
> Annual profit: -$2.2 billion
> Headquarters: Newbury, United Kingdom

26. Nike
> Brand value 2017: $34.2 billion
> Brand value % chg. 2016-2017: -9.0%
> Category: Apparel
> Annual profit: $3.8 billion
> Headquarters: Beaverton, Oregon

25. T-Mobile
> Brand value 2017: $38.5 billion
> Brand value % chg. 2016-2017: 2.0%
> Category: Telecom providers
> Annual profit: $1.5 billion
> Headquarters: Bellevue, Washington

24. The Home Depot
> Brand value 2017: $40.3 billion
> Brand value % chg. 2016-2017: 11.0%
> Category: Retail
> Annual profit: $8.0 billion
> Headquarters: Atlanta, Georgia

23. Xfinity
> Brand value 2017: $41.8 billion
> Brand value % chg. 2016-2017: 0.0%
> Category: Telecom providers
> Annual profit (Comcast): $9.0 billion
> Headquarters: Philadelphia, Pennsylvania

22. Starbucks
> Brand value 2017: $44.2 billion
> Brand value % chg. 2016-2017: 2.0%
> Category: Fast Food
> Annual profit: $2.8 billion
> Headquarters: Seattle, Washington

21. SAP
> Brand value 2017: $45.2 billion
> Brand value % chg. 2016-2017: 16.0%
> Category: Technology
> Annual profit: $7.4 billion
> Headquarters: Walldorf, Germany

20. MasterCard
> Brand value 2017: $49.9 billion
> Brand value % chg. 2016-2017: 8.0%
> Category: Payments
> Annual profit: $4.1 billion
> Headquarters: Purchase, New York

19. General Electric
> Brand value 2017: $50.2 billion
> Brand value % chg. 2016-2017: -7.0%
> Category: Conglomerate
> Annual profit: $8.5 billion
> Headquarters: Boston, Massachusetts

18. Disney
> Brand value 2017: $52.0 billion
> Brand value % chg. 2016-2017: 6.0%
> Category: Entertainment
> Annual profit: $9.8 billion
> Headquarters: Burbank, California

17. China Mobile
> Brand value 2017: $56.5 billion
> Brand value % chg. 2016-2017: 1.0%
> Category: Telecom providers
> Annual profit: $17.0 billion
> Headquarters: Beijing, China

16. UPS
> Brand value 2017: $58.3 billion
> Brand value % chg. 2016-2017: 17.0%
> Category: Logistics
> Annual profit: $3.4 billion
> Headquarters: Atlanta, Georgia

15. Wells Fargo
> Brand value 2017: $58.4 billion
> Brand value % chg. 2016-2017: 0.0%
> Category: Regional banks
> Annual profit: $21.9 billion
> Headquarters: San Francisco, California

14. Alibaba Group
> Brand value 2017: $59.1 billion
> Brand value % chg. 2016-2017: 20.0%
> Category: Retail
> Annual profit: $11.1 billion
> Headquarters: Hong Kong, China

13. Coca-Cola
> Brand value 2017: $78.1 billion
> Brand value % chg. 2016-2017: -3.0%
> Category: Soft Drinks
> Annual profit: $6.6 billion
> Headquarters: Atlanta, Georgia

12. Marlboro
> Brand value 2017: $87.5 billion
> Brand value % chg. 2016-2017: 4.0%
> Category: Tobacco
> Annual profit (Philip Morris): $7.3 billion
> Headquarters: New York, New York

11. Verizon
> Brand value 2017: $89.3 billion
> Brand value % chg. 2016-2017: -4.0%
> Category: Telecom providers
> Annual profit: $13.6 billion
> Headquarters: New York, New York

10. McDonald’s
> Brand value 2017: $97.7 billion
> Brand value % chg. 2016-2017: 10.0%
> Category: Fast Food
> Annual profit: $4.7 billion
> Headquarters: Oak Brook, Illinois

9. IBM
> Brand value 2017: $102.1 billion
> Brand value % chg. 2016-2017: 18.0%
> Category: Technology
> Annual profit: $11.9 billion
> Headquarters: Armonk, New York

8. Tencent
> Brand value 2017: $108.3 billion
> Brand value % chg. 2016-2017: 27.0%
> Category: Technology
> Annual profit: $6.1 billion
> Headquarters: Shenzhen, China

7. VISA
> Brand value 2017: $111.0 billion
> Brand value % chg. 2016-2017: 10.0%
> Category: Payments
> Annual profit: $6.0 billion
> Headquarters: San Francisco, California

6. AT&T
> Brand value 2017: $115.1 billion
> Brand value % chg. 2016-2017: 7.0%
> Category: Telecom providers
> Annual profit: $13.3 billion
> Headquarters: Dallas, Texas

5. Facebook
> Brand value 2017: $129.8 billion
> Brand value % chg. 2016-2017: 27.0%
> Category: Technology
> Annual profit: $10.2 billion
> Headquarters: Menlo Park, California

4. Amazon
> Brand value 2017: $139.3 billion
> Brand value % chg. 2016-2017: 41.0%
> Category: Retail
> Annual profit: $2.4 billion
> Headquarters: Seattle, Washington

3. Microsoft
> Brand value 2017: $143.2 billion
> Brand value % chg. 2016-2017: 18.0%
> Category: Technology
> Annual profit: $16.8 billion
> Headquarters: Redmond, Washington

2. Apple
> Brand value 2017: $234.7 billion
> Brand value % chg. 2016-2017: 3.0%
> Category: Technology
> Annual profit: $45.7 billion
> Headquarters: Cupertino, California

1. Google
> Brand value 2017: $245.6 billion
> Brand value % chg. 2016-2017: 7.0%
> Category: Technology
> Annual profit (Alphabet): $19.5 billion
> Headquarters: Mountain View, California

50 Most Valuable Brands in the World